Introducing our New Pricing Philosophy...
WHAT IS WAREHOUSE PRICING?
Most dealers start at list price thinking that the less skill you have as a negotiator the more money they will make on the vehicle. We have the opposite perspective. Warehouse Price is part of our new pricing philosophy and it applies to EVERY VEHICLE (New & Used)--EVERY DAY! It's a price that most dealerships fight to avoid. Our Warehouse Price is a volume based low price available to everyone from a young person getting their first vehicle to a retired couple on a fixed income. It's not a sale price, it's available EVERY DAY of the year and it's our absolute best price--no games or gimmicks.
DO I HAVE TO NEGOTIATE THE PRICE?
Most negotiations are really shell games. Warehouse Price is a true low price, comparable to or far less than a price you might negotiate at another dealership. No games, no back and forth and no worries about having to be a better negotiator than your salesperson or your neighbor. Now, you can finally relax and enjoy the process of buying a New or Used car!
Any applicable rebates are included in the Warehouse Price.
WHAT IS MY TRADE REALLY WORTH?
Have you ever noticed how the value of your trade mysteriously changes when you ask for a trade price on different vehicles? It's part of the numbers game that dealerships have been playing for years. At Lake, we won't play those games. We give you ACTUAL CASH VALUE for your trade which will remain the same no matter which vehicle you select from our new or used vehicle inventory.
ARE YOUR SALESPEOPLE PAID ON COMMISSION?
Our sales consultants are not paid a percentage commission. They get paid the same no matter which vehicle you buy. This keeps them focused on helping you find the vehicle that is right for you.